Key Takeaways:
The ETFs will blend exposure to cryptos and U.S.-centric sectors and will be distributed through Crypto.com’s regulated broker-dealer unit. A separate lineup of managed investment accounts is also in development as part of the initiative. Trump Media intends to invest company funds into these offerings, indicating a broader push into the financial services sector.In a press release announced on April 22, Trump Media and Technology Group has finalized an agreement with Crypto.com and Yorkville America Digital to develop a suite of exchange-traded funds.
The funds, to be launched under the Truth.Fi brand, will combine exposure to digital assets with investments in U.S.-focused sectors such as energy.
They will be made available through Foris Capital US LLC, the broker-dealer arm of Crypto.com, pending regulatory approvals.
Trump Media Expands Into Financial Products With ETF Deal
The arrangement follows a preliminary agreement signed in March. Davis Polk & Wardwell LLP is advising the parties on the structuring and launch.
The partnership is part of a broader push by Trump Media into financial services. “This agreement is a major step forward in diversifying TMTG into financial services and digital assets,” said CEO Devin Nunes.
“We’re gratified to work with great partners, Crypto.com and Yorkville America Digital, and look forward to bringing ETFs to the market for investors who believe both the American economy and digital assets are poised for tremendous growth,” said Nunes.
Crypto.com CEO Kris Marszalek called the deal “a testament” to the firm’s ability to link crypto with traditional finance infrastructure. Yorkville CEO Troy Rillo said the funds will reflect the firm’s America-first strategy.
Crypto Platforms Take on Traditional Roles
Plans include a parallel rollout of separately managed accounts. Trump Media said it expects to invest in the products using internal capital held by Charles Schwab, with a financial commitment of up to $250 million.
The initiative positions Trump Media to tap rising institutional and retail demand for digital exposure through regulated formats.
It illustrates how politically affiliated ventures are beginning to expand into financial services using digital tools as entry points.
By pairing digital assets with an “America First” investment thesis, the fund suite positions itself as a statement, channeling investor sentiment into thematic exposure.
It also shows how crypto infrastructure is being repurposed to serve broader financial ambitions. With platforms like Crypto.com taking on distribution roles typically held by traditional brokerages, new pipelines are emerging that bypass legacy institutions altogether.
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