Trading platform eToro is preparing to go public in the United States with a targeted valuation of up to $4 billion, according to a recent regulatory filing.
The stock and crypto trading company plans to list on the Nasdaq Global Select Market under the ticker “ETOR.”
In documents submitted to the U.S. Securities and Exchange Commission (SEC) on May 5, eToro revealed plans to raise $500 million through the sale of 10 million shares, priced between $46 and $50 each.
eToro IPO to Offer 10M Shares Split Between Company and Existing Investors
Half of the shares—5 million—will be issued by the company, while the remaining 5 million will be offered by existing shareholders.
These include co-founder and CEO Yoni Assia, his brother Ronen Assia, and prominent investors such as Spark Capital, BRM Group, and Andalusian Private Capital.
eToro, which offers commission-based trading in both stocks and cryptocurrencies, is positioning itself as a competitor to firms like Robinhood.
Although Robinhood reported a decline in crypto trading during Q1, its stock has climbed nearly 30% since the start of the year.
The filing also notes that investment giant BlackRock has shown interest in purchasing up to $100 million worth of shares at IPO.
Additionally, 500,000 shares have been reserved for a directed share program, typically aimed at employees and early supporters.
Crypto remains a significant part of eToro’s business, with $12.1 billion in crypto-related revenue in 2024—up sharply from $3.4 billion in 2023.
Still, the company expects crypto to represent a slightly smaller share of its total trading commissions in Q1 2025 compared to the previous year.
Despite the momentum, eToro acknowledged potential headwinds.
These include user retention risks tied to negative media sentiment about listed cryptocurrencies, as well as regulatory pressure from U.S. state laws and the European Union’s Markets in Crypto-Assets (MiCA) regulation, which the firm expects will incur ongoing compliance costs.
eToro initially filed confidentially with the SEC in January before publicly announcing its IPO plans in March.
The offering was delayed following market turbulence triggered by former President Donald Trump’s April 2 trade policy announcements, which affected numerous planned listings.
More Crypto Firms Expect IPO
Other crypto firms, including Circle and Kraken, are also exploring IPOs, signaling a broader industry push toward public markets. eToro’s offering will be led by Goldman Sachs, Jefferies, UBS Investment Bank, and Citigroup.
Plans to explore IPOs come amid growing regulatory clarity in the US.
As reported, Paul Atkins was sworn in as Chairman of the SEC, marking a leadership shift that is being welcomed by the digital asset industry.
Under Atkins’ leadership, the SEC has already withdrawn or delayed several prominent cases against crypto firms.
The agency dropped its lawsuits against Coinbase and Cumberland DRW earlier this year, and a separate investigation into Uniswap Labs closed in February without enforcement action.
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