Key Takeaways:
LAUNCHCOIN surged 5000% after launching on Believe.app, a new platform that simplifies token creation through social posts. Believe uses the ICM model, where tokens are built around ideas rather than individuals, combining SocialFi mechanics with meme coin momentum. While the platform has sparked massive gains and FOMO, the lack of safeguards means scams and inactive projects remain a major risk.Launch Coin on Believe (LAUNCHCOIN) has become one of the most talked-about tokens in recent days. Its price has surged by nearly 5,000% in a week, triggering conversations about a potential shift in the meme coin market.
For two weeks, LAUNCHCOIN has been in the spotlight. While established names like Popcat (POPCAT) and Dogecoin (DOGE) can no longer show 10x growth in a single day, LAUNCHCOIN managed to do exactly that. The token was launched in January 2025, but its breakout moment came much later.
Cryptonews looked into what sets this token apart and why the platform behind it, Believe.app, is drawing so much attention.
Source: GeckoTerminalIs LAUNCHCOIN New Meme Coin Meta?
Believe.app, previously known as Clout.me, launched on January 27, 2025. It serves as a token launchpad but with a different concept. Clout originally focused on tokens linked to personal brands, often referred to as personalized tokens.
The platform’s founder, Ben Pasternak, launched the first token under the ticker PASTERNAK. That token has since been renamed LAUNCHCOIN.
Over time, Clout.me started to face criticism. Many of its tokens were tied to individuals, which gave those creators an outsized influence over price. It was also unclear how the platform planned to prevent scams or verify projects.
On April 27, the platform announced a full rebrand to Believe. Along with the name, the message shifted from “Believe in someone” to “Believe in something.”
This change marked a shift in strategy. Instead of linking tokens to individuals, Believe allows users to tokenize ideas. The launch process has also become simpler. Users do not need a crypto wallet. They can simply post on X tag Believe, and the platform will confirm the launch on its account.
Believe runs on the Solana (SOL) blockchain, like Pump.fun. But its mechanics are based on the Meteora model and a bonding curve system, where the price of a token depends on the supply of other tokens issued through the same mechanism.
Interest in Believe.app picked up after May 9, when Pasternak announced upcoming features to support token promotion.
According to Blackwork Research, Believe became the third-largest meme coin launchpad by trading volume as of May 14, behind Pump.fun and Meteora. The platform has helped bring back the concept of Internet Capital Markets (ICM), sometimes referred to as a “decentralized IPO.” Tokens launched through Believe are now often called ICM tokens.
Source: Blackwork ResearchInterestingly, the Believe trend began to take shape after the brief rise of Vine Coin (VINE) in January 2025. The token was tied to an app for short-form videos with the same name. Although the app itself failed to gain a foothold, launching the token on Pump.fun sparked renewed interest. On social media, the phrase “Do It For The Vine” started circulating again. As a result, VINE’s price jumped by 200% within a few days.
What Are Internet Capital Markets Tokens?
Believe.app allows projects to issue tokens based on ideas, even if the project is still in development or hasn’t launched yet. This is why the model is often compared to a “decentralized IPO.” For early-stage teams, it offers an alternative way to raise capital.
In the case of Believe and ICM tokens, the most important factor is not the product itself, but the idea behind it and how well it resonates with the community. Social engagement and trust play a central role. The more active the community, the higher the chance the token will gain value.
Launch Coin on Believe currently ranks first by market capitalization among ICM tokens in the Believe ecosystem. Other notable names include Gooncoin (GOONCOIN), Startup (STARTUP), and Dupe (DUPE), all of which are tied to early or newly launched projects.
Many tokens from the Believe ecosystem have posted 10x gains or more shortly after launch. This is part of what has attracted such strong attention and triggered widespread FOMO.
One example is Dupe, a token connected to a project focused on furniture search. The concept is simple: you find a sofa you like but want a cheaper alternative. Since its launch, DUPE has increased in price by nearly 7,000%.
What’s the Catch?
The idea of “believing in something” has clear appeal. It gives early-stage projects an alternative path to raise funds, while traders gain access to high-risk, high-reward assets. In the best-case scenario, founders, users, and the broader market all benefit through increased liquidity and early participation.
But Believe, like much of the meme coin space, comes with risks. There are no guarantees that project teams will deliver on their promises. Token performance often depends on how active and visible a startup is on social media. The system leaves room for scams, abandoned projects, and short-term speculation.
Still, Believe and its ecosystem are shaping what looks like a new meme coin meta. The launchpad blends elements of SocialFi and meme culture, offering a structure that may finally give SocialFi a working use case. That matters because most existing SocialFi projects, such as Friend.Tech, have struggled to find lasting traction or clear value for users.
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