Nexo, a leading digital assets wealth platform, has struck a three-year deal with the DP World Tour, becoming its Official Marketing Partner and Official Digital Wealth Platform through 2027.
Key Takeaways:
Nexo becomes DP World Tour’s Official Digital Wealth Partner through 2027. The Nexo Championship will headline the Closing Swing of the 2025 DP World Tour. Nexo expands presence with partnerships at six top golf tournaments in 2025.As part of the agreement, Nexo will serve as Title Partner for the newly renamed Nexo Championship, formerly the Scottish Championship, scheduled for August 7–10, 2025.
The event will be held at Trump International Golf Links in Aberdeenshire, renowned among the UK’s finest modern links courses.
Nexo Championship to Anchor Closing Swing of 2025 DP World Tour
The Nexo Championship will stand as the penultimate tournament in the Closing Swing, concluding the first phase of the DP World Tour’s 2025 season.
Nexo’s involvement extends further, becoming an Official Partner for six of the DP World Tour’s premier events in 2025.
These include marquee tournaments like the Genesis Scottish Open, which will feature stars such as Scottie Scheffler and Rory McIlroy, as well as the Betfred British Masters hosted by Sir Nick Faldo, the BMW PGA Championship, the Abu Dhabi HSBC Championship, and the season-ending DP World Tour Championship in Dubai.
Throughout these events, Nexo plans to deliver exclusive hospitality and client programs tailored for high-net-worth attendees.
“Wealth and golf are built the same way: with preparation, control, and vision,” Antoni Trenchev, Nexo Co-founder and Managing Partner, said.
“Both the DP World Tour and Nexo share a commitment to precision, discipline, and performance – whether on the course or in finance. Golf is a natural fit for our brand: elevated, global, and principled.”
Founded in 2018, Nexo provides tools for clients to manage and grow crypto holdings securely. T
In April, Nexo revealed plans to reenter the US market, marking a significant comeback two years after settling regulatory disputes with a $45 million fine.
The announcement came during a high-profile event in Sofia, Bulgaria, on Sunday, where Donald Trump Jr. was the featured speaker.
Nexo, headquartered in the Cayman Islands, exited the U.S. market following regulatory clashes over its crypto lending products, culminating in a multimillion-dollar settlement in early 2023.
Sports Clubs Tap Crypto Firms as Digital Asset Partners
There has been a surge in sports clubs exploring partnerships with blockchain firms.
Last year, French football club Paris Saint-Germain (PSG) partnered with blockchain platform Matchain to revolutionize fan engagement and enhance data security through Web3 innovations.
In August, Major League Soccer’s Inter Miami, home to star player Lionel Messi, announced a partnership with Polkadot to enhance fan engagement through blockchain applications.
Per the deal, Inter Miami’s First Team training kit will display Polkadot’s logo on all training tops.
In 2021, Crypto.com spent $700 million for the naming rights to the former Staples Center, where the Los Angeles Lakers play. The venue is now officially called Crypto.com Arena.
The exchange also entered a $175 million deal to sponsor the UFC. This agreement placed the exchange’s logo on various fight gear, including shorts, top bras, and walk-out hoodies, for a decade.
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