The much-rumored token launch from Solana-based meme coin platform Pump.fun appears to have collapsed under mounting scrutiny and confusion, leaving investors in doubt and opening the door for rival LetsBONK.fun to claim dominance in the rapidly evolving meme-token market.
In early June, speculation began swirling about Pump.fun’s plans to raise $1 billion through a token sale that would value the company at $4 billion.
The hype reached a fever pitch after several reports cited anonymous sources confirming the figures, suggesting Pump.fun’s token debut would be one of the biggest in Solana’s history.
But despite the growing chatter, Pump.fun and its co-founder, Alon Cohen, remained silent, neither confirming nor denying the reports. No clear details were shared about the token’s utility or mechanics, leaving potential investors in limbo.
Pump.fun’s Mysterious Token Plan Implodes Under Pressure
The situation escalated when users discovered a live webpage on Gate.io, one of the exchanges rumored to host the sale, showing a planned Initial Exchange Offering (IEO) scheduled for July 12.
The page detailed a sale of 150 billion tokens at $0.004 each, aiming to raise around $600 million from a total supply of 1 trillion tokens. It declared the sale as Pump.fun’s “first official public token sale” and confirmed the earlier reported $4 billion valuation.
But the page was quickly taken down. Both the English and Chinese versions of the Gate.io website now return a 404 error. In response to user inquiries, Gate.io support claimed the takedown followed “negotiations between Gate and the project,” adding cryptically that “at this time, there is no confirmed date or announcement for its reopening.”
No further comment was provided by the exchange or by Cohen, despite outreach from reporters.
The failed launch has sparked backlash from the Pump.fun community, many of whom feel blindsided.
Bonk.fun Overtakes Pump.fun as Solana’s Top Meme Coin Launchpad
Pump.fun, which shot to fame during January’s meme coin minting frenzy, has helped launch over 11 million tokens, generating an estimated 4.4 million SOL in revenue, roughly $655 million.
But activity has since slumped. According to Dune Analytics, trading volumes are down by 75% from their peak, with DefiLlama reporting an even steeper 80% slide in the past six months.
That slowdown has left a vacuum, and LetsBONK.fun is moving quickly to fill it. The rival platform, powered by the BONK token, has emerged as a serious contender in recent weeks.
According to DefiLlama, LetsBONK.fun recently pulled in $1.04 million in 24-hour revenue, nearly double Pump.fun’s $533,412. Over the weekend, it surpassed Pump.fun in both token launches and market share, handling $544 million in volume versus Pump.fun’s $443 million.
On July 6 alone, LetsBONK.fun saw 16,797 new tokens deployed, compared to 10,111 on Pump.fun.
The implications are significant. LetsBONK.fun’s rise is being driven by deeper community engagement, clearer incentives, and aggressive tokenomics. The platform allocates 50% of its fees to buy and burn BONK and another 8% toward reserves, fueling daily buy pressure.
With LetsBONK.fun generating over $1 million per day, that translates to over $500,000 in BONK purchases and burns, an aggressive deflationary strategy that has excited investors.
A widely followed crypto investor, theunipcs, pointed out, “The massive increase in Bonk.fun market share helps BONK through the aggressive market buy pressure it contributes to the BONK token.”
LetsBONK.fun’s leading token, “USELESS,” a tongue-in-cheek meme coin, has grown into a cult favorite with a market cap exceeding $100 million, followed by Hosico Cat at $69 million and IKUN at $25.4 million. USELESS token success illustrates how community-driven narratives are now outperforming over-engineered launches. Meanwhile, Pump.fun’s largest tokens are Fartcoin at a market cap of $1.2 billion, WOULD at $505 million, and Peanut the Squirrel at $221 million.
Notably, the community sees this as a battle for the soul of Solana’s meme coin scene. With other Solana-based platforms like Believe, Jup Studio, and Moonshot trailing far behind in both engagement and volume, the contest now appears to be a two-horse race.
As investors reassess their loyalties, the collapse of Pump.fun’s token sale may be more than a stumble. It could be the moment the market decided it was time for a new leader.
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