World Network, the crypto project co-founded by OpenAI’s Sam Altman, and intellectual property (IP) blockchain Story have announced a strategic partnership to enable creators to prove authorship and be paid for their work.
According to the press release, this move will enable creators to prove authorship and continue to own their work. Additionally, it will “unlock access to the world’s most valuable asset class.”
At the core, they’ve put World ID, the project’s digital identity system that verifies real humans. Story will integrate it to boost the human-authored signal for the full IP lifecycle, the teams say.
They claim that this will allow human creators to prove they own their intellectual property by connecting with the platform and verifying their Story wallet.
Moreover, creators will control the manner in which others use the IP. They’ll license it and get paid for it “on their terms,” the announcement reads.
Also, once they register their content, or a part of it, creators can choose royalty-based or fee-based licensing. They can add a Programmable IP License (PIL), which is “a legal off-chain document based on US copyright law created by the Story team,” a published guide says.
Meanwhile, the integration will go live later this year, the announcement added. “We’re excited to be building the future [where human-made content remains visible, valuable, and protected as the digital world evolves] with Story, and we’ll have more to share soon,” World said.
Fighting AI-Generated Content Takeover
World noted in an email that experts predict that AI will generate 90% of online content in 2025. This shift makes it exponentially harder for human creators to get credit for their work and maintain ownership over it. Today, their work is often stolen and used without any compensation.
Story and World claim that they aim to solve this issue and support creators by providing tools to register, license, and monetize their IP onchain.
Meanwhile, World’s says it has 29 million real human participants in 160 countries.
In late June, it announced that World ID had surpassed 100 million uses across third-party applications.
In May, World Network raised $135 million through a private sale of its WLD token. It was sold at market prices to Andreessen Horowitz (a16z) and Bain Capital Crypto, two of the project’s earliest backers.
Moreover, in March, the team partnered with Razer, a major global lifestyle brand for gamers, revealing ‘Razer ID verified by World ID’. The collaboration aimed to put “human gamers at the center of the AI gaming revolution.”
Also, in February this year, World Network launched in the Philippines, as another step in its global expansion plans.
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