The Sui ($SUI) price has grown 18.2% in the past 24 hours to trade at $3.96 as of July 14, with a market capitalization of $13.68 billion and daily trading volume spiking 177.5% to $2.5 billion. Analysts now project a potential 2x–3x upside ($8–$10) during this cycle, driven by institutional interest and ecosystem growth.
Source: CoinGeckoCan ETF Momentum and Technical Upgrades Fuel a Rally to $10?
The project reached a major institutional milestone when Nasdaq filed a 19b-4 application to list a spot SUI ETF in partnership with 21Shares.
This development firmly puts Sui among a select group of alternative digital currencies being considered for such financial products. Although the SEC has yet to approve the filing, it has already contributed to positive market sentiment and increased visibility for the project.
Additionally, Sui implemented important technical upgrades in March 2025 as a major layer-1 network challenging Solana.
The Sui network integrated WebAuthn-based passkeys and zkLogin to streamline user authentication. These improvements allow users to access blockchain applications using familiar web login methods, lowering barriers to entry.
The upgrades support Sui’s broader goal of making blockchain technology more accessible to mainstream users while maintaining robust security standards.
Source: DefiLlamaThe network recently achieved a new peak in Total Value Locked (TVL) at $2.201 billion, representing an 8.74% increase that indicates growing ecosystem activity. Several strategic partnerships have also strengthened Sui’s position in the market.
One example is the partnership with Threshold, which brought tBTC, a decentralized Bitcoin derivative, to Sui’s ecosystem, unlocking more than $500 million in Bitcoin liquidity. Sui also partnered with BTCfi to create a solution that combines Bitcoin’s liquidity with Sui’s efficient infrastructure.
SUI/USDT Overbought Near $4.00: Will Profit-Taking Derail the Rally or Do Bulls Have More Fuel?
SUI/USDT experienced a slight increase, climbing from $3.40 to approach the psychological $4.00 level in one move. This upward momentum was supported by a rounded base pattern, formed last week, and is typically indicative of accumulation before a bullish reversal.
However, recent price action on the 1-hour timeframe suggests the rally may be entering a cooling-off phase.
The Relative Strength Index (RSI) currently sits above 82, deep in overbought territory, indicating potential exhaustion in the near term.
SUI’s price movement has begun to stabilize, accompanied by a slight decrease in trading volume from its recent peak, which is quite normal; however, developments like these point toward possible consolidation or a moderate pullback, particularly as traders may look to secure profits near the $4.00 resistance level.
The MACD histogram is also showing weakening momentum, with the MACD line curling downward and edging closer to a bearish crossover. While no crossover has occurred yet, this softening is consistent with a cooling phase.
While technical indicators hint at short-term exhaustion, derivatives markets suggest traders remain overwhelmingly bullish.
According to Coinglass derivatives data, 24-hour volume rose 135.98% to $8.60 billion, and open interest climbed 25.32% to $1.82 billion.
These are massive inflows of speculative capital. The long/short ratio on Binance stands at 1.2056, while the top trader long/short ratio hits 2.2626, showing whales and top accounts remain heavily long-biased.
The market continues to punish overeager short sellers.
According to Coinglass data, $864,000 worth of short positions were closed in just four hours, demonstrating how sustained buying pressure continues to dominate SUI’s price action.
A measured pullback toward the $3.60–$3.70 support zone would represent the healthiest possible outcome for bulls.
Such a retreat would serve multiple purposes—maintaining the integrity of the bullish structure while shaking out weaker hands and allowing for fresh accumulation before the next potential leg up.
The key detail to watch for after this is the renewed buying volume when testing this zone, which, if positive, could set the stage for another move toward the $4.50–$5.50 resistance band.
Conversely, confirmation of a bearish MACD crossover or the emergence of negative RSI divergence could indicate a more substantial correction, potentially leading to an extended cooldown period.
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