Bitcoin’s historic surge to a new all-time high of $123,091 has transformed Laszlo Hanyecz’s legendary 10,000 BTC pizza purchase into a $1.23 billion fortune, capable of purchasing Leonardo da Vinci’s “Salvator Mundi” twice over, multiple private islands, or entire luxury resort chains.
The Bitcoin Pizza Guy’s May 22, 2010, transaction, which bought two Papa John’s pizzas for approximately $41 worth of Bitcoin, now represents one of the most expensive meals in history.
The same 10,000 BTC could today be used to acquire over 100 meters long superyachts, fleets of hypercars, or fund world-scale philanthropic initiatives.
Source: Hindustan TimesBitcoin at $0.118M Today
Bitcoin’s latest milestone liquidated $1.3 billion in short positions within 60 seconds as the cryptocurrency skipped past $120,000 and surged directly to $121,000.
In fact, the Bloomberg Terminal has started displaying Bitcoin’s price in millions, showing $0.118M for $118,000
With a market capitalization of $2.39 trillion, Bitcoin has officially surpassed Amazon and ranks as the world’s fifth-largest asset by market value.
Former Binance CEO Changpeng Zhao put the achievement in perspective, noting that after buying Bitcoin in 2014, it took three years to reach $1,000 again in January 2017.
He called today’s milestone “just a fraction” of what’s to come, suggesting current excitement will seem minimal in future years.
The rally has added $1.2 trillion to crypto markets since President Trump paused “reciprocal tariffs” on April 9, with Bitcoin gaining $15,000 since the House passed Trump’s “Big Beautiful Bill” on July 3.
Institutional capital can no longer ignore Bitcoin, with family offices, hedge funds, and conservative funds allocating approximately 1% of assets under management to BTC.
From $41 to Billions: The Evolution of Pizza Money
The pizza purchase was part of Bitcoin’s first real-world transaction, establishing a baseline value of $0.0041 per BTC.
By November 2013, the same 10,000 BTC would have been worth $11 million, sufficient for a Hamptons mansion, fine art collection, or multiple luxury supercars.
The 2017 peak of $19,700 per Bitcoin valued the pizza holdings at $197 million, which could purchase private jets like the Gulfstream G650 ($65 million), Monaco villas, custom superyachts, or small Caribbean islands.
The November 2021 all-time high of $68,789 pushed the value to $687.89 million.
At current prices, the 10,000 BTC could acquire Leonardo da Vinci’s “Salvator Mundi,” previously sold for $450 million, and still retain hundreds of millions for additional masterpieces.
Source: Art Of Eric WayneThe fortune could purchase over 20 “Graff Diamonds Hallucination” watches valued at $55 million each, or nearly 50 Patek Philippe Supercomplication timepieces worth $24 million.
Alternative investments include approximately 9,500 kilograms of gold bullion, valued at current prices of around $3,332 per ounce, representing over 334,000 ounces of precious metal.
The holdings could also fund the purchase and development of large South Pacific or Caribbean islands with extensive infrastructure projects.
At projected targets of $150,000 per Bitcoin, the pizza holdings would reach $1.5 billion, which could buy Manhattan skyscraper floors, multiple high-profile private islands, centuries-old European castles, or entire commercial aviation fleets.
Historical Context Shows Room for Further Growth
Bitcoin’s current rally maintains historical patterns, where multiple 30-40% corrections occur during bull markets; yet, the largest correction in this cycle has been only 23.48%.
Previous major corrections include the 2017-2018 crash, which declined from $20,000 to $3,200, representing an 84% decrease.
The 2021-2022 drop from $69,000 to $15,600 marked a 77% correction, while the 2013-2015 bear market saw Bitcoin fall 87% from $1,100 to $152 following the Mt. Gox collapse.
Recent cycles have shown corrections becoming less severe, often staying within 20-25% ranges during bull markets.
Bitcoin ETF IBIT reached a record $76 billion in assets under management in under 350 days, compared to the gold ETF GLD, which took over 15 years to achieve the same milestone.
In fact, the S&P 500 in Bitcoin terms has declined 15% year-to-date and 99.98% since 2012.
Laszlo Hanyecz, aka Bitcoin Pizza Guy, is probably not the only one regretting today. Even worse, Germany sold 54,000 BTC at $57,900 last year, missing $3.51 billion in potential profits as Bitcoin surged over 100% since their average sale price.
The German government netted $3.13 billion but would have generated $6.64 billion at current prices.
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