Trump Media Reveals Bitcoin Treasury Holdings Have Reached $2B

Trump Media and Technology Group Corp, the company behind Truth Social, announced on Monday it now holds approximately $2 billion in bitcoin and bitcoin-related securities.

The company disclosed that these holdings now make up around two-thirds of its $3 billion in liquid assets, showing its commitment to crypto as a primary financial instrument.

In addition to direct holdings, Trump Media said it has deployed $300 million in capital toward acquiring options tied to bitcoin-related securities.

The company plans to convert these options into spot bitcoin, depending on market conditions, and to use the assets to support revenue generation and potential further acquisitions.

This approach indicates that Trump Media is not simply holding bitcoin as a store of value but is building a broader crypto strategy aimed at integrating digital assets into its operations and future expansion.

CEO Devin Nunes: “Executing Our Bitcoin Treasury Plan”

Trump Media’s CEO and President, Devin Nunes, reaffirmed the company’s direction and purpose behind its bitcoin strategy:

“We’re rigorously implementing our publicly announced strategy and fulfilling our bitcoin treasury plan. These assets help ensure our Company’s financial freedom, help protect us against discrimination by financial institutions, and will create synergies with the utility token we’re planning to introduce across the Truth Social ecosphere.”

The company envisions these crypto reserves as a tool for autonomy, resilience, and product innovation. Trump Media has previously stated its intention to launch a utility token to support functionality across its platforms, suggesting that its crypto treasury may play a foundational role in that effort.

Trump Administration Shows Broader Crypto Support

The update comes during a pivotal period for digital asset policy in the United States. On Friday, President Donald Trump signed the GENIUS Act into law, following its dramatic rescue in Congress.

The new law establishes clearer regulatory frameworks for dollar-backed stablecoins and signals a broader government push toward digital asset innovation and oversight.

With $2 billion already allocated to bitcoin and additional crypto infrastructure underway, Trump Media is positioning itself as a leading corporate entity in the evolving digital finance landscape.

Bitcoin’s Minor Pullback from $123K ATH

Bitcoin experienced a potential deeper pullback during Asia trading hours on Monday, after consolidating near $117,000. The crypto is currently just below last week’s all-time high of $123,000 and is retracing, trading just above $118,263 at the time of writing.

Bitcoin has displayed a bullish pennant pattern following a strong vertical rally to $123K. A pennant or a flag formation in July indicates the impending continuation of a strong upward price movement.

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