World Liberty Financial, the Trump family’s flagship crypto venture, is seeking to raise $1.5 billion to launch a publicly traded treasury company holding both its proprietary WLFI token and cash reserves.
Key Takeaways:
World Liberty Financial aims to raise $1.5B to launch a NASDAQ-listed treasury company for WLFI. The WLFI token has generated $550M in sales since its launch alongside the USD1 stablecoin. Analysts warn the treasury company model is highly exposed to crypto market volatility.Investor materials indicate Eric Trump and Donald Trump Jr. are expected to join the board, according to a Friday report from Fortune.
If completed, the venture would mark another expansion of the Trump family’s growing presence in the digital asset sector.
World Liberty’s WLFI Token Sales Hit $550M Since Launch
Since unveiling World Liberty last fall, the group has rolled out a stablecoin (USD1) and the WLFI token, which has reportedly generated $550 million in sales.
Neither World Liberty nor representatives for Eric and Donald Jr. responded to requests for comment.
The proposed treasury company would join a recent wave of “digital asset treasury companies” — public firms structured to hold large cryptocurrency reserves on their balance sheets.
The model was popularized by Michael Saylor, who transformed MicroStrategy into a Bitcoin acquisition vehicle in 2020, later rebranding it as Strategy in 2025.
Strategy’s market value soared to nearly $113 billion as it amassed over $72 billion in Bitcoin, despite quarterly revenue of just $115 million.
The investor pitch for World Liberty’s plan suggests the treasury vehicle will be built around a NASDAQ-listed shell company that World Liberty has already acquired.
Similar strategies have attracted significant attention from traders who view these companies’ stocks as proxies for the underlying crypto assets they hold.
The trend has broadened beyond Bitcoin. This year has seen the emergence of treasury companies for Ethereum, Litecoin, Sui, and Ethena.
Even Trump Media joined the movement earlier this summer, acquiring $2 billion worth of Bitcoin for its own balance sheet.
Advocates say these structures allow traditional investors, including those limited to brokerages like Vanguard, to gain crypto exposure without directly buying tokens.
However, some analysts caution that the model carries risk, warning that valuations could collapse if the crypto rally falters.
Critics argue that these firms’ fortunes are overly dependent on volatile token prices, making them vulnerable to downturns.
Trump Nets Over $26M in Crypto Donations This Year
As reported, the crypto industry has donated over $26 million to Donald Trump this year, according to newly released campaign finance filings.
Campaign finance records show that contributions to the pro-Trump super PAC, MAGA Inc., came from some of the biggest names in crypto.
Blockchain.com led the list with a $5 million donation. Venture capitalists Marc Andreessen and Ben Horowitz each gave $3 million, while Gemini Trust added nearly $3 million.
Gemini co-founders Cameron and Tyler Winklevoss also contributed $500,000 each personally. Other major donors include Ondo Finance with $2.1 million and Paradigm, which gave $1.2 million.
Trump’s crypto-linked holdings are also a substantial part of his personal wealth.
Bloomberg’s Billionaires Index estimates that TMTG stock represents $2.2 billion of Trump’s $6.6 billion fortune.
His broader cryptocurrency investments are believed to have gained at least $620 million in recent months.
Notably, nearly 70 nominees and officials in the Trump administration reportedly hold crypto or investments in blockchain companies, with holdings ranging from modest sums to over $120 million.
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