World Liberty Financial’s USD1 stablecoin, which is linked to the family of U.S. President Donald Trump, saw a sharp jump in market capitalization this week after Binance rolled out a high-yield promotion centered on the token.
On Wednesday, USD1’s market value rose by about $150 million, climbing from roughly $2.74 billion to $2.9 billion, according to figures cited alongside Binance’s announcement of its new “USD1 Boost Program.”
USD1 Daily MarketCap Source: CoinGeckoThe increase followed Binance’s decision to offer enhanced yields of up to 20% annual percentage rate on USD1 held in its Simple Earn Flexible products.
The promotion, which runs from December 24, 2025, to January 23, 2026, is structured to combine Binance’s standard real-time APR with additional bonus tiered rewards.
Binance Targets Passive Yield Seekers With Limited-Time USD1 Boost
Binance said the campaign is designed to help USD1 holders increase passive returns during the limited-time window, with subscriptions allocated on a first-come, first-served basis.
Under the program’s mechanics, users who subscribe to USD1 Flexible products can earn rewards through two streams.
The real-time APR accrues minute by minute and is automatically added to users’ Earn accounts, while the bonus tiered APR is calculated separately and credited daily to users’ Spot accounts, starting the day after rewards begin accumulating.
Source: BinanceBinance set a minimum subscription amount of 0.01 USD1 and capped participation at 2 million USD1 per user. Bonus APR tiers apply to balances up to 50,000 USD1, with any amount above that threshold earning only the standard real-time rate.
Participation requires navigating to the Simple Earn section, selecting USD1, choosing the Flexible option, and completing the subscription process.
The USD1 Boost is part of Binance’s broader lineup of “Boost” programs, which the exchange uses to drive engagement across different parts of its platform.
Other Boost offerings include BNB Boost, which allows users to borrow BNB at preferential rates to qualify for higher VIP tiers, and LiquidityBoost programs that reward market makers with fee rebates on selected trading pairs.
Incentives, Airdrops, and Deals Fuel USD1’s Rapid Ascent on Binance
Binance has positioned these initiatives as time-limited incentives designed to optimize capital usage and encourage activity within its ecosystem.
The latest promotion comes amid a series of developments that have steadily expanded USD1’s footprint. In June, World Liberty Financial announced that it had airdropped about $4 million worth of USD1 to holders of its WLFI token, distributing roughly $47 in USD1 to each eligible wallet outside certain jurisdictions.
The airdrop was carried out on Ethereum and was framed as a live test of the project’s distribution infrastructure.
Binance has also taken steps to deepen its support for the stablecoin. On Dec. 11, the exchange added fee-free USD1 trading pairs against major cryptocurrencies and said it would convert collateral backing its Binance USD product into USD1 at a one-to-one ratio.
Earlier this year, USD1 was used to settle MGX’s $2 billion investment into Binance, a transaction disclosed by Eric Trump during a panel at Token2049 in Dubai.
These integrations have helped push USD1 into the ranks of the world’s largest stablecoins by market capitalization, placing it seventh globally, behind PayPal’s PYUSD.
Source: CoinGeckoWorld Liberty Financial’s crypto activities, including USD1, have been reported to generate about $802 million in income during the first half of 2025.
At the same time, the project has drawn scrutiny. A July Bloomberg report cited anonymous sources claiming Binance contributed code to USD1’s development, a claim Binance founder Changpeng Zhao disputed, saying the report contained factual errors.
Separately, U.S. Senators Elizabeth Warren and Jack Reed have urged federal authorities to investigate World Liberty Financial’s alleged ties to illicit actors, allegations the company has denied.
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