10X Capital has launched the BNB Treasury Company, backed by YZi Labs, creating an independent US initiative for digital asset treasury management that focuses exclusively on BNB Chain ecosystem investments.
The company plans to pursue a public listing on a major U.S. stock exchange, providing American investors exposure to BNB, the world’s fourth-largest digital asset by market capitalization.
“Strategy” of the Binance Ecosystem
The venture aims to replicate the success of Bitcoin treasury strategies pioneered by Strategy, targeting BNB’s $92 billion market cap and position as the native token of Binance’s ecosystem.
Leadership includes digital assets veteran David Namdar, co-founder of Galaxy Digital and a former Millennium Management executive, alongside institutional investor Russell Read, a former CIO of CalPERS and the Alaska Permanent Fund.
The announcement coincides with accelerating corporate adoption of BNB as a strategic reserve asset, led by Chinese firm Nano Labs’ $50 million acquisition of 74,315 BNB tokens at $672.45 per coin.
Nano Labs plans to control 5-10% of BNB’s circulating supply through a $1 billion accumulation strategy using convertible notes and private placements.
Additional corporate initiatives include hedge fund executives seeking $100 million to purchase BNB through Build & Build Corporation, marking the first Nasdaq-listed company to hold BNB on its balance sheet.
The initiative, led by former Coral Capital Holdings executives Patrick Horsman, Joshua Kruger, and Jonathan Pasch, will also follow MicroStrategy’s business model for corporate Bitcoin accumulation.
The fundraising targets are expected to be completed before the end of July.
Corporate Treasury Revolution is Moving Away From Bitcoin-Only Strategy
Nano Labs established itself as the first major public company to stockpile BNB at scale, bringing its total digital asset reserves to $160 million, which includes Bitcoin holdings.
The Hong Kong-listed company completed comprehensive evaluations of BNB’s utility, network security, and long-term investment potential before committing to the accumulation strategy.
Even on the regulatory level, Bhutan’s Gelephu Mindfulness City has announced the inclusion of BNB in its official strategic reserves, alongside Bitcoin and Ethereum, becoming one of the first jurisdictions to formally recognize the token in its government portfolios.
The trend extends beyond BNB, with GameSquare announcing $100 million Ethereum treasury allocation.
GameSquare’s Ethereum strategy aims for yields of 8-14% through Dialectic’s Medici platform, which is significantly higher than the standard ETH staking returns of 3-4%.
The media and entertainment firm raised $8 million in public offerings to fund the ETH treasury allocation.
Similarly, Bit Digital completed its transformation by selling 280 BTC and deploying $172 million to accumulate over 100,000 ETH, positioning it among the largest public Ethereum holders globally.
The company operates 21,568 ETH in native staking protocols, earning 211 ETH in rewards during the first quarter of 2025.
Binance Ecosystem Expansion Drives Institutional Adoption
Binance unveiled Institutional Loans, offering verified corporate clients up to 4x leverage by borrowing against multiple accounts without requiring asset consolidation.
The cross-collateralized credit line supports over 400 collateral assets, with major tokens like BTC, ETH, and BNB exempt from haircut ratios.
The exchange continues demonstrating appeal to large market participants, with average Bitcoin deposits spiking to 7 BTC during price peaks, the highest among all exchanges.
Binance also leads altcoin deposit activity, with up to 59,000 daily deposits, more than double the volume of Coinbase.
Just yesterday, Kraken partnered with BNB Chain to expand the reach of xStocks, tokenizing U.S. equities and deploying BEP-20 tokens for assets such as Apple, Tesla, and Nvidia.
BNB Chain’s Maxwell upgrade reduced block times from 1.5 seconds to 0.75 seconds, achieving sub-second finality while maintaining an average transaction fee of $0.04.
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