Rumble on Monday announced it agreed to acquire Germany’s Northern Data in an all-share offer, setting up a larger cloud and AI footprint that also supports the platform that hosts Truth Social.
Rumble will launch a voluntary public exchange offer to all Northern Data shareholders.
Northern Data shareholders who accept the offer will receive about two Rumble shares for every one of their Northern Data shares. If all shareholders take part, they will together own roughly 30% of the combined company after the deal closes.
Acquisition Gives Rumble One Of Europe’s Largest GPU Fleets And Four Data Hubs
The deal will help Rumble grow its cloud business by adding one of Europe’s largest collections of Nvidia graphics processors and a strong data center network.
Northern Data owns 22,400 Nvidia GPUs, mostly high-end H100 and H200 chips, and operates four data centers, including a major site in Maysville, Georgia, which will provide up to 180 megawatts of power once finished.
Management in both companies approved the agreement. The offer has no minimum acceptance rate, and major holders have agreed to participate at the same exchange ratio.
Tether, Key Investors Commit To Sell Northern Data Stakes To Rumble
Tether, shareholders affiliated with co-CEO Aroosh Thillainathan, and another significant investor, representing about 72% of Northern Data shares, committed to sell their shares to Rumble subject to closing.
The offer includes a potential cash component of up to $200m payable to tendering Northern Data shareholders and the committed sellers.
Any payment depends on a successful sale or commercialization milestones tied to Northern Data’s former Corpus Christi location with a global infrastructure asset manager under exclusivity. There is no assurance that any cash will be paid.
Rumble and Northern Data agreed not to enter a domination or profit and loss transfer agreement for at least three years. Northern Data intends to terminate trading of its shares on the open market after closing, and no separate delisting offer is required.
Tether Strengthens Partnership With $100M Advertising Commitment
Tether will become one of Rumble’s main customers once the deal closes. Earlier this year, Tether invested $775m in Rumble, helping launch Rumble Wallet and supporting the company’s move to acquire Northern Data.
Separately on Monday, Rumble announced a $100m advertising deal with Tether. Under the deal, Tether will spend $50m each year for two years on advertising with Rumble, starting in the first quarter of 2026.
Strategically, acquiring Northern Data would bolster Rumble’s plan to become a cloud-computing provider for video, AI and web3 workloads. The conservative video platform already relies on its own infrastructure to serve creators and to host Truth Social, and it has leaned into crypto integrations to deepen engagement.
As of last month, Rumble was preparing Bitcoin tipping for its 51m monthly users, targeting an early to mid-December rollout after user experience refinements and final bug fixes. The company is working with MoonPay on in-app crypto wallets and adopted a Bitcoin treasury approach in March, holding 211 BTC worth roughly $22.3m.
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