Key Takeaways:
Nikita Bier’s comments about crypto Twitter sparked backlash amid complaints over falling reach on X. Critics argue the issue is not just content quality, but how platform changes are communicated by X’s leadership. Bier’s position as Head of Product made his remarks feel like an official stance rather than a personal opinion. Elon Musk’s promise to open-source X’s algorithm revived debate but did not fully ease community concerns. The controversy has reopened broader questions about X’s relationship with crypto content and its future on the platform.In recent days, a heated debate has emerged in the crypto community around Nikita Bier, Head of Product at X (Twitter).
Responding to complaints about declining visibility of crypto content, Bier wrote that “CT is dying from suicide, not from the algorithm.” Note: CT refers to crypto twitter.
His comment came amid growing frustration within the crypto community. Many users believe the platform is intentionally limiting the reach of crypto-related posts.
Bier insists the issue is not tied to X’s algorithms. According to him, users themselves have overloaded the feed with low-quality content. As an example, he pointed to mass, repetitive replies like “gm” (short for good morning). In his view, this type of posting consumes an account’s daily reach and reduces visibility for more substantive posts.
However, critics argue that the core problem is not the explanation itself, but the position from which it was delivered.
The comment came from the person responsible for product decisions and content recommendations. As a result, it was perceived not as a personal opinion, but as an official stance from X.
The wording effectively shifted responsibility for falling engagement onto users, without addressing possible changes on the platform’s side. Tensions increased further when Bier later deleted the post. Additional questions were raised by the fact that Bier is also an advisor to Solana.
Source: XNikita Bier as the Center of the Dispute
Another part of the debate focused on Bier’s claim that every post “uses up” part of an account’s daily reach. According to him, the platform simply cannot show all posts to all followers. The average user only scrolls through a limited number of posts per day.
Some users interpret this as censorship. Members of the crypto community have repeatedly complained about low reach. Brandon, who hosts Exit Liquidity livestreams on X, shared his experience:
Engagement and impressions have been insanely low lately. I’ve been trying so many different types of content. Last night my post got under 100 impressions.
On Jan. 10, Elon Musk posted :
We will make the new 𝕏 algorithm, including all code used to determine what organic and advertising posts are recommended to users, open source in 7 days.
This statement reignited the debate. Some users argued that the real issue at X is Nikita Bier himself. Kaleo, a well-known crypto trader, said the role should be held by someone more aligned with the community:
Get someone who actually supports community growth as your head of product.
Crypto has deep roots on X. The platform played a key role in shaping the crypto community and remains central to it. Influencers, project founders, independent researchers, and traders all rely on X to share ideas and analysis. Even figures like Vitalik Buterin continue to post regularly on the platform.
A Rethink of Crypto Content on X
One positive outcome of this controversy is that it has drawn attention to long-standing issues faced by crypto Twitter. Elon Musk’s post, while controversial, at least signaled an official response from the platform.
Many users believe the problem lies in having someone like Nikita Bier as Head of Product. Some are even calling for his dismissal. According to his LinkedIn profile, Bier has been in the role for less than a year. He announced joining X in a post with Elon Musk last summer.
Source: LinkedInIt remains unclear whether responsibility truly rests with Bier alone. X may simply need a more open dialogue with the crypto community about how its algorithms work. If more users can see and engage with content, the platform itself also benefits.
At the same time, broader questions remain.
Is X intentionally suppressing crypto content? This seems at odds with Musk’s public image as crypto-friendly. He has previously expressed strong support for Dogecoin (DOGE).
If trust continues to erode, the crypto community may start looking elsewhere. That could reopen discussions around Web3 social platforms and SocialFi narratives. Projects like Zora (ZORA), with its focus on content tokenization.
Another possibility is that the issue has little to do with crypto specifically. Instead, it may reflect broader changes at X.
Ki Young Ju, founder of CryptoQuant, believes the problem is more technical. In his view, bots remain the real issue, and X has struggled to manage them effectively.
The way X handles this next will show what comes after the backlash.
The post Is X Turning Away From Crypto? Nikita Bier Sparks Backlash appeared first on Cryptonews.
